Exclusive First Look Inside Lewis Hamilton's House 44 VIP Suite at the Silverstone Grand Prix
- Dee Momi
- Sep 1
- 5 min read
Updated: Sep 2
There’s something fitting about turning 44 inside a place called House 44.
Even more so when that house belongs, in concept at least, to one of Formula 1’s most iconic drivers during the sport’s 75th anniversary year.
Earlier this summer, I found myself at Silverstone for the British Grand Prix, stepping into Lewis Hamilton’s new collaboration with Soho House + Co - the very first edition of the House 44 hospitality suite.
During the debut weekend, we were one of the very first to get a glimpse of what happens when the sport’s most stylish figure reimagines race-day luxury with his own sensibilities.
Silverstone is certainly no stranger to spectacle. The high-pitched roar of engines carries for miles, the village roads leading in are a patchwork of traffic marshals and flag-waving fans, and once you’re inside, the scale of the operation still takes you by surprise.
It’s more than a historical and storied circuit, having hosted the primary Formula 1 race - this is a popup city with its own rhythms. But tucked away in the paddock, amongst the hum of the pit lane and the roar from the grandstands, House 44 felt like a different world entirely.
First Impressions
Walking in, the aesthetic was unmistakably Soho House: warm woods, low-slung furniture, plush seating angled just so, a bar that felt more like it belonged in West Hollywood than the British countryside. It felt worlds away from the corporate gloss of the typical Formula 1 enclosure - calmer, warmer, somehow less branded and more lived in.
The personal touches had the intimacy of stepping into a familiar someone’s home, yet still triumphed in feeling effortlessly curated. Lewis’ signature yellow helmet in pride of place. Stacks of well-thumbed books that nodded to his interests. Photographs that felt like memories from a private album. Less a hospitality suite and more so a glimpse into the man behind the visor - a space where the buzz of F1 met the tender heartbeat of its most magnetic driver.
The Atmosphere
The crowd matched the space - eclectic, creative, unbuttoned in a way you rarely see at an event where corporate lanyards often feel like the dress code. The DJ’s playlist set the tone from day one: relaxed lounge tracks with nods to Afrobeats, a sprinkling of Lauryn Hill and an undercurrent of soul that made the hours between sessions drift by smoothly.
Large screens dotted the suite showing live coverage of practice sessions, qualifying and the race. But, curiously, no F2 or support races were aired - when guests enquired, the request was politely declined, the House 44 holding screen remaining in place with the day’s schedule instead. Between on-track action, the music reclaimed the space.
From the terrace, the view locked us onto the pit lane exit and expansive Turn 1 - a prime spot for watching cars snake into the first sequence, so close you felt you could almost reach out and touch them. No view of the start / finish grid from here, but a giant screen in front kept us in the loop of all the action.
The Details That Matter
What impressed me most was the consideration of the finer details.
Hamilton’s non-alcoholic blue agave spirit, Almave, served throughout in special and charmingly aesthetic house cocktails - the first F1 suite I’ve seen offer a credible alternative, and over a three-day weekend, it was gratefully welcomed. Champagne was served in abundance from the moment the suite opened and a fully stocked bar standing pride of place completed the aesthetic.
The cuisine was equally considered, all executed beautifully. Live cooking stations plated wagyu beef, lobster and truffle ravioli with the care you’d expect from a Michelin star restaurant, the menu shifting daily and catered continuously.
And then, of course, there was the main event: a personal appearance from Lewis himself, just before the driver’s parade. Gracious, unguarded and as engaging as ever, he shared private anecdotes and stories in an intimate Q+A before heading off to get race-ready. No posed photos or autographs - there simply wasn’t time - but the encounter was enough and for fans, that alone was a priceless experience.
Beyond the Suite
House 44 operates within the F1 Paddock Club umbrella, but in a different league from the standard package.
Included were the pit lane walk, paddock access, truck tours, photo safari and podium celebration - experiences that provide a valuable dimension to any race weekend, and were required to be reserved at the front desk each day, where the hosts (always attentive, personable and unflustered) managed everything from timings to chaperoning us to where we needed to be.
Silverstone itself only amplified the sense of occasion. The air still smells faintly of rubber long after the cars pass, and there’s a unique thrill in standing just metres from the pit garages during a walkabout. You see the blur of mechanics and the carefully timed precision of tyre changes, whilst the paddock presents an opportunity to spot TV personalities, global stars, team principals and of course, the drivers themselves. Even without a podium finish for Hamilton - this year belonged to Lando Norris and Nico Hülkenberg - and the crowd’s energy was undeniably electric in response.
The Verdict
So, is it worth it?
House 44 presents something much rarer in the world of Formula 1 hospitality: personality.
It’s a space that reflects the icon whose name it carries, from the beats to the vibe to the drink in your hand, and the inimitable style that contains it all. It’s undeniably niche, more intimate, more human. And in a sport where VIP can sometimes feel interchangeable with generic, that’s a welcome and refreshing change.
The inability to watch other track action was a missed opportunity, and the view of the start / finish would have elevated the weekend further (which is changeable and dependent on the circuit booked).
But those seemed to be small compromises in exchange for an experience that felt unlike anything the paddock has ever seen.
Quick Take: House 44 at the British Grand Prix
Vibe Soho House meets Formula 1 - warm, stylish and intimate, with a creative, non-corporate crowd.
Best For Those who crave an elevated atmosphere, aesthetic and personal touches with behind the scenes access.
Highlights Personal Q+A with Lewis Hamilton and friends Damson Idris + Felicity Jones. Delicious Almave non-alcoholic cocktails. Exceptional à la minute dining. The chance to roam the paddock and pit lane, as well as witness the podium ceremony.
Drawbacks No live coverage of support races. No visibility of the start / finish (although we had great views of Turn 1, the pit lane exit and Farm Curve).
Is it worth it? Yes! If you want a Formula 1 weekend that feels like stepping into Lewis Hamilton’s private lounge, complete with his signature style, personable hospitality and a rare intimate Q+A with the man himself.
The Final Lap
As Formula 1 continues to attract a younger, more style-conscious audience, House 44 feels like a glimpse into the sport’s future: more atmosphere, connection and individuality. Whether you attend primarily for the racing or the miniscule chance to be in Hamilton’s world, it’s an experience you’ll remember long after the chequered flag falls and the podium celebration is complete.
Contact us at salte@sevenaccess.com to learn more about our comparison to other Formula 1 hospitality suites and to arrange your bespoke experience at an upcoming race weekend.
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